Brands to Trust from Positive Luxury

Penrose Products has recently been awarded the Butterfly Mark from Positive Luxury in recognition of our commitment to using renewable sources of energy, protecting the environment and its biodiversity, manufacturing locally and ensuring recycling is embedded in product development. Positive Luxury is a global award winning membership program that endorses luxury lifestyle brands that take pride in their craftsmanship, service and design, whilst protecting our planet and its resources.

With the help of an experienced sustainability council and external institutional partners, they have designed a robust assessment that evaluates luxury brands across four areas, social framework, environmental framework, philanthropy and innovation. To be awarded the Butterfly Mark, brands are required to respond positively to a minimum of 80% of questions during the application process and are further required to provide additional documents to support their application.

At Penrose Products, we are pushing the boundaries to promote best practice and champion new brands with a sustainable focus. In being awarded the Butterfly Mark, we stand alongside many highly esteemed brands who have been recognised for their conscientious and methodical approach to improving both their ethical and sustainable credentials. These brands include but are not exclusive of Gucci, Burberry, Louis Vuitton and Alexander McQueen. Look out for the Butterfly Mark on our website and shop for wool pillows, wool duvets and mattress toppers online today, confident in the knowledge and reassured that we are a brand that consumers can trust.

Back to Blog